Amelia’s Magazine FASHION POSTS from LONDON FASHION WEEK A/W 2011: No.2 Prophetik


Illustration by Gemma Milly

A long queue waited for me outside of Freemason’s Hall. Initially I considered sauntering in through the door I first came across, but after peering in I discovered that in fact there was only a Vauxhall car in there and a couple of security men. Instead there was the aforementioned queue, just round the corner. I spotted Akeela, Katie and Sarah of Scribble fame in the line and promptly hit them all with my enormous goodie bag from Jena.Theo. As I was excitable, my accompanying movements were erratic and thus the thwacking continued until I decided to destroy the bag and had a look at the contents. Delicious. The standing and nattering continued before our coloured stickers were called forwards. I thanked Amelia power as we were marched straight in and positioned in the second row. Ooo a mini orchestra to the left.


Illustration by Abby Wright

Chat for ages it seems before it all goes dark. Then a blonde bobbed lady came out and started ‘haaaa’ing. More high pitched than Enya, but similarly Lord Of The Rings magical. WHAT to expect. Well, in truth I had an idea, the press sheet announced that this was ‘Artist Wonderment’. This can only mean we are entering the fantasy land of the designer. Happily, as I read on, it would appear that Prophetik have been inspired by all the magic of the past. And I DO so love a good period drama. I quote: ‘The season exudes the freedom from the pretense of being what we would become, fleeing from egotism into the wonderment of an artist.’ Prophetik are very fond of liberty and protection of our world, through being all-sustainable. Tennessee’s Jeff Garner, who designs the fashion lifestyle brand, wants to bring an awareness of the repercussions of the clothing business, to everyone they can reach.


Photo by Matt Bramford

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